Shell scheme (or “Booths” as they are known elsewhere) are part and parcel of any event, we’ve even installed them at Buckingham Palace! They’re a great way of getting a brand out there and showing off what it’s all about on a budget. But, like anything, the difference between making a shell scheme that makes visitors stop and a shell scheme that fills a spot on the show floor is planning.
It’s hard, with everything else associated with an event, to think about the little details that could make or break an event experience. So being the helpful soul that I am, I’ve put together a video that explains all of the options available to a shell scheme exhibitor in just over a minute. I could have made a full feature movie about shell scheme, but in the interest of time I’ve broken it down into the main options and what difference they make to a shell scheme. Enjoy!
Click here to get to know more about shell scheme!
I read a lot of blogs/articles/infographics these days about the increasing global trend of exhibitors venturing to new shores. Personally I find it both comforting and encouraging hearing things are finally starting to turn the corner, especially having been part of the generation that entered the job market just as the financial crisis hit in 2008.
Exhibitor Magazine shows exhibitor growth markets
My colleagues over in the States just released this blog featuring work carried out by our partners at UFI, who recently published the 12th Global Exhibition Barometer survey. Feel free to have a read for yourself, but the tall and short of it is that things are looking up! The results of this year’s survey were positive and largely in line with what CEIR’s index illustrated: that our industry is showing slight overall growth year over year. Continue reading
Being able to build huge feature areas for organisers, to helping the world’s biggest brands take their marketing plan on the road is one of the finest arrows in our supplier quiver. But who are the ones that help bring those initial ideas into reality? I followed the gentle buzz of Mac computers across the corridor and I managed to track one down, Kevin – one of our designers – and one of the nicest blokes you’ll ever have the pleasure to meet (for a Villa supporter).
Bespoke stand design: The old techniques still work best
So how does Kevin breathe life into the projects he receives? I’ll let him explain in his own words how he went from blank canvas to design proposal for Jewellery & Gem Fair (JGF) Europe 2014:
Each project is a process, and research is arguably 80% of the work. If you ask me, the work I do needs me to be 4 people at once: an architect, a structural engineer, movie set designer and a marketer. Not that I’m complaining about that! I love the variation involved. So how does the process begin?
I’ll be honest: I’m not mad on American Football – and I can say that as a Brit having been to see a game live in the States. But there are certain aspects of the NFL that they absolutely nail way better than any other sport (like social media, as illustrated in this sweet infographic by Visually) and who doesn’t love fireworks and hot dog canons?!
Payton Manning – Probably not keeping his performance on his TiVo
Last Sunday night saw Superbowl XLVIII, the 48th edition of this marketing Mecca, take to centre stage between the Seattle Seahawks and the Denver Broncos (SPOILER ALERT: Seattle won 43-8, their first ever Vince Lombardi title). But I didn’t tune in to see the game, like my Canadian cousins I switched on with one thing in mind: To see the World’s biggest brands duke it out with limitless funds to win the hearts and minds of consumers in the half time ad-break. Continue reading
If Gareth Bale dropped a £1 coin on the floor, it would not be worth his time to bend over and pick it up. He’d have earned more in the time it took him to pick it up than to just leave it (for you maths geeks out there like me – I worked it out to be 56 pence a second!). Or if you really want some perspective: Bale earned more in his first week at Real Madrid than David Cameron and Barrack Obama did over the course of a whole year.
With this in mind, it kind of begs the question: Why is any footballer (or anyone) worth that much?
The answer appears to be quite simple: Gareth Bale has now entered the elite group of athletes including Beckham, Bolt, Bryant and Federer (and Tiger Woods until recently, he is the horror story brand managers and PR agents tell each other around the camp fire) that are not only the best on the field, but also the best off it as a global brand.
Gareth Bale: Not signed for his keepy-uppy’s
At the end of this week we’re all excited to see the Chinese New Year come in, and 2014 (or 4712 in the Chinese calendar) brings us the year of the Horse (or Wood Horse if you really want to get specific!) That got me to thinking: What does the year of the Horse have in store for us? That’s one of the best parts of working at a global company, I get to contemplate global traditions!
In the spirit of Chinese New Year, here’s my guide to 2014 under the year of the Horse:
Our SVP, Corporate Marketing, Gina McDuffie shares her experience of one of our most exciting projects yet: The Rain Room at the MoMA in NYC. Enjoy
As marketers, we love to dream big and that’s a good thing. After all, it’s a job requirement. To stay ahead of the competition we have to think big and think differently. Just as important as the big idea is a team that can help bring it to life.
With the digital era well and truly underway it’s sometimes difficult to remember that there are real human beings sat behind those computer (tablet, mobile, etc. etc.) screens. While still relatively new, digital has transformed our lives as we know them and how we as marketers work.
Face To Face Marketing: Still cooler than this picture?
Gone are the days of being able to buy some ad space on the TV with the assurance of reaching a large and captive audience. Nowadays that ad will have to compete not only with whatever else may be jammed down your audience’s throat in that 5 minute ad break (provided that Sky+ or TeVo haven’t cut the ad out completely), but also with whatever pops up on their internet browser, arrives in their inbox, comes through on their mobile, appears in a tweet, is strategically placed in a blog… The possibilities really are endless, making a marketer’s job either really terrifying, extremely exciting, or sometimes a little of both.
In the last two years, as Facebook’s monthly user numbers rise and cover a sixth of the globe, and Twitter’s I.P.O company valuation is in its billions; the big companies across the world are having to come to terms with the fact that social media is now the new way to do business. Gone are the misconceptions that YouTube is for funny videos, that Twitter is crowded with ‘Beliebers’, and that Facebook is just for uploading your most recent holiday pics (well…that’s all still partly true); companies all over the world are now using social media more than ever to interact with their target consumer and more importantly increase their brand awareness.
Here’s a great blog contribution from our Executive Vice President of EMEA, Jason Popp, on his visit to the UFI Annual Congress in South Korea. This blog summarises not only the key trends that will impact the event industry, but marketing as a whole. Enjoy!
I recently returned from the UFI Annual Congress in Seoul, South Korea feeling inspired about what’s in store for our industry. Not only was I able to network with familiar faces, but also discuss the future of exhibitions and events. It’s an exciting time and I must say I’m honoured to be a part of these conversations.