SMS Marketing: Helpful or Intrusive?

In the last 10 years, advances in email, social and mobile marketing in particular have meant that consumers and businesses alike can be contacted whenever and wherever they are in the world. But is this a good thing?

sms marketing

For marketers, this is quite clearly a very good thing.

Although, from the recipients point of view, in the age of the dreaded robot ‘PPI call’ and the ‘This is an important message’ intro (just before you hang up in frustration), it can be seen as yet another annoyance in the day-to-day life of a consumer. Continue reading

Data is an event organisers gold

The addition of N200 to the GES community is another great move forward as a company and an exciting opportunity to work with one of the best data capture companies in the events industry.

NEWS_JasonandSteve

N200’s Matt Coyne, recently wrote a guest blog for Event Industry News, he explains why data registration is so vital within events. You can see the blog on their site here, or the full post is below :) Continue reading

Exhibiting: It’s a jungle out there

Grumpy cat as Christmas

One does not simply “Follow the yellow brick road” 5 times in 3 days…

It’s coming up to the festive period which means two things: Coca-Cola adverts and a slowdown in the exhibition calendar. Between TV re-runs of The Wizard of Oz and The Sound of Music, one of the tasks worth working on over the winter is refreshing your exhibitor toolbox.

An exhibitor toolbox is one of those things that only seasoned exhibitors seem to put together, and even then they’re a work in progress as the world changes and new snags appear. How many times have you been on-site and needed a pair of scissors to snip a loose thread on your suit? Or been in the unfortunate position of being placed next to that exhibitor with the most ridiculously loud speakers known to man? Continue reading

Does art predict the future?

Guest blogging for us this week is our Director of Live Events EMEA – Robert Dunsmore - to talk about how art has historical credibility in predicting the future (it’s pretty darn good if I must say so myself!) Enjoy:

Photos: Michael Ansell/Warner Bros ©2008 Warner Bros. Television. All Rights Reserved.

From 1933 to modern TV, where next?

I recently re-read H.G. Wells’ novella “the shape of things to come”- a work of science fiction speculating on future events from 1933 until the year 2016 which is not far away now. A story penned in response to post recession U.S. and German flagging economies – sounds familiar? Continue reading

Wembley Stadium- The new 51st State?

From wikimedia.org-wikipedia-commons-NFL_International_Series_2010

Affectionately known as the “Greatest show on turf”, earlier this year we looked at the power of ads at Superbowl VXIII, arguably the biggest live event in the world and a sport that is growing in popularity all the time, particularly in the UK.

From wikimedia.org-wikipedia-commons-NFL_International_Series_2010

Wembley stadium on an NFL night

With the sell-out attendances to the NFL games hosted at Wembley over the past few years, this is a clear indicator that the UK consumer has not only become a strong advocate of American Football but also American culture in general.

Continue reading

Experiential Marketing Is More Than Just Another Buzzword

For this blog post I hand over to our SVP of Marketing here at GES, Gina McDuffie, to talk about the potential impact experiential marketing can have on a brand:

experiential-marketing-bannerThe thing about buzzwords is that they’re generally heavy on use and light on understanding.

This is exactly how experiential marketing became a buzzword in the first place — the concept is often hard to explain. For this reason, it’s difficult to get a client excited about an experiential marketing strategy. Continue reading

Avoid chasing your tail by getting your ducks in a row

For this blog post I hand over to Dan Edwards, Group Operations Director at Mash Media, to talk about how planning is the most vital ingredient to organising an event:

Dan Edwards - Group Operations Director, Mash Media

Dan Edwards – Group Operations Director, Mash Media

Ever since I was 16, and I organised a trip for a large group of school friends to an under 18’s club night, I knew I wanted to work in events. I wasn’t sure where in events, I just knew I loved the buzz of organising something and seeing it come off.

One of the messages drummed in to me from course to course, mentor to mentor, was “plan, plan plan…but be prepared to think on your feet”. Continue reading

Audio Visual: Cut Costs by Choosing One Partner

Our successful acquisition of Blitz Communications in recent weeks is an important step towards us becoming a full service provider for the global events market.  In this week’s post Paul Wedesky, the Senior Vice President of GES Global explains the importance of AV in the events industry…

Blitz and GES working together to create the BETT Arena in 2013

Blitz and GES working together to create the BETT Arena in 2013

Choosing the right Audio Visual partner can make or break your event planning experience. Lunch not being tasty, may cause small inconveniences, but if they can’t get the information they came for, the event wasn’t successful. Event AV can be one of the biggest mysteries to individuals in and outside of our industry. I wasn’t joking when I said, “Keep Calm and Call the AV Guy.” AV tends to be one of the most important parts of an event that often gets overlooked when planning.

Continue reading

Exhibitor Masterclass 2014: What’s the Skinny?

For this blog post Jim Curry, Deputy Director at Association of Event Organisers, has the floor to talk about organising a successful day and brains. Enjoy :)

The route to enlightenment

The path to enlightenment

Exhibitor Masterclass:

Last week we hosted the Exhibitor Masterclass which is a one day event to enable businesses to achieve stellar growth through exhibitions. It was the largest event of its kind in recent memory and we curated a programme of speakers that smashed the usual ‘exhibitor days’ out of the park. The success of the event, in terms of attendance and delegate feedback, pretty much guarantees future editions in the UK throughout 2015.

We had expert speakers in visitor engagement, digital marketing, exhibition planning and sensory marketing but it was the keynote psychologist Gorkan Ahmentoglu who grabbed my attention.He applied the science of being human to the art of exhibiting and it was utterly fascinating. Here are the three things about the human brain that I took from his session:

Exhibitors need to target the orbitofrontal cortex Continue reading