Here’s a great blog contribution from our Executive Vice President of EMEA, Jason Popp, on his visit to the UFI Annual Congress in South Korea. This blog summarises not only the key trends that will impact the event industry, but marketing as a whole. Enjoy!
I recently returned from the UFI Annual Congress in Seoul, South Korea feeling inspired about what’s in store for our industry. Not only was I able to network with familiar faces, but also discuss the future of exhibitions and events. It’s an exciting time and I must say I’m honoured to be a part of these conversations.
Exhibiting is hard. Even for those who have been doing it for years, the thought of getting everything to converge at the same place, at the same time, miles from home and several months in the future is enough to send the most seasoned exhibitor grey (if they’re not already!) Even around our office where all the magic happens, you can tell who has done a life time of exhibitions…
As the creative art worker, it would be pretty fair to assume my job is to make our tender responses look “pretty”. In actual fact, it’s a lot more than that. If you have been involved in a tender process you know it’s more a case of making sense of 12 sets of amends, written by several people, all trying to pull in their own direction!
Over the past couple of months, we have been posting blogs describing some best practices for you and your event. We have asked event industry insiders, outsiders and everyone in between to try and help you build a road map to getting the most out of your event. But then a couple of days ago it dawned on us that we have never been to the top of the tree. So we put our heads together and thought “Who better to ask than an event organiser themselves?” I mean, the clue is in the name right? And if you don’t ask, you don’t get.
So we asked Tracy Bebbington from UBM, and she agreed to help us out! Continue reading
About 6 months ago I joined the Events for Namuwongo Steering Committee (E4N). We meet on a regular basis to front the fund raising efforts by the events industry, and we also work alongside Hope for Children (HOPE), a registered charity already deeply involved in Namuwongo.
Namuwongo is less than destitute: poverty, chronic malnutrition, polluted water, drug abuse, sexual exploitation, AIDS, a derelict sanitation system… This is real life in Namuwongo, a slum community of 30,000 people living near Kampala, Uganda.
In early spring this year it was suggested that members of the steering group committee should visit Namuwongo to report on the progress we are making as a charity, and I was on the short list.
I’m not really sure how I ended up going and if I’m honest I am not your typical third world traveller. In fact, I’ve never set foot in Africa! Having passed the 40 mark, I now find myself in a position where I like hotels that are equipped with hairdryers and satellite TV. Long gone are my days of backpacking… if you’re not 40 yet, you’ll know what I mean when you get there, and if you are there you know exactly what I mean!
I have a confession to make. I am a complete nerd when it comes to flight and fast things making a lot of noise. My first ever Farnborough International Airshow was back in 1996 and I was only 8 years old. I remember the blazing July sun, I recall arriving on the shuttle bus just as a Tornado decided to open up its engines overhead and make all the windows rattle, I even remember a very nice lady from the RAF telling me that if I pull the yellow and black cords under my seat that I was playing with that I wouldn’t be able to tell the difference between my head and my feet.
My father used to exhibit there, so he would get us some extra tickets and my family and I could wander around while he did his thing on the stand. So how strange is it now that 17 years later I am working at the place that makes all of that magic happen? Thinking of that, I like to think I know what it is like being sat on both sides of the fence. My father and I still talk about it to this day.
So what does all of my nostalgia and reminiscing mean to you? Well, I got to thinking about why people should go there. FIA is still one of the most popular events on the calendar and back in 2012 we were lucky enough to be part of the process again. So what better excuse was there to mix my natural “nerdiness” for all things flight and the latest in marketing trends: The Infographic?
So if you are planning on going, thinking about going or just plain like pretty colours and stats, this infographic has something for everyone. Enjoy
That was a question I once heard from a client of mine. A client whose agency had designed a stand, with the drawings passed to me to deliver, with no real ability to change the concept. He was pointing across the aisle to a stand he clearly liked. A lot.
We talked about the differences between his nearby dream-stand, and his own. Let’s just say he was fairly shocked at my opinion.
In my experience, going outside my comfort zone usually involves some kind of extreme mental or physical challenge. Being the Head of Marketing for the entire EMEA region at Global Experience Specialists (GES) certainly fills my quota for challenging my mental comfort zone – one day I am overseeing the production of an ad for an industry mag, the next I am on my way to Uganda to see our charity efforts in action!
Working in the exhibition industry, one thing that I have learnt for sure is that ultimately it’s all about face to face engagement. That and it’s a very dynamic and often very demanding industry. Additionally, marketing (including social media) is changing at an alarming speed. We don’t know where it will all end (or even where it is going!) and can never fully measure ROI. But one thing is for sure: if you don’t try to understand the latest tools you can’t win the battle of the market place (insert cliché Sun Tzu reference here).
“It’s not easy being green” a famous green frog puppet once said. Over the past couple of years we have learned that there is more to being green than, well, being green.
For starters, the term “green” is an over-used, generic term used by marketers to say “Hey world (and those who we want to do business with), we are on the band wagon and put all of our drinks cans in the recycling bin now. Do business with us now because really I’m a hippy in a suit”. What a load of rubbish (and not the recyclable kind either).
Swap out “green” with “sustainable” and we are on the right track, because sustainability means not only watching what you put in landfill, but doing business better, smarter and more efficiently, while benefiting the environment, your clients and your bottom line.an over-used, generic term used by marketers to say “Hey world (and those who we want to do business with), we are on the band wagon and put all of our drinks cans in the recycling bin now. Do business with us now because really I’m a hippy in a suit”. What a load of rubbish (and not the recyclable kind either).
So, what can you do to make your business more sustainable?
Just over a week until the 2013 Global Event Summit – where has this year gone?!
In our crazy-busy working worlds, we’re all guilty of being swept along by emails and meetings – what makes me smile every year is that somehow the Summit seems to slow us all down – not only does it allow our industry’s global leaders to catch up and learn from each other, we also manage to have a rather good time!